Quality you can feel.

Exquisite raw materials from sustainable production and centuries-old know-how in craftsmanship are the source of a unique processing quality and softness that you can feel.

Sustainable and fair

Fair trade is by no means a one-sided endeavour for us. We aim to achieve carbon neutrality by supporting local craftsmen, preserving their centuries-old expertise and offering carbon-neutral delivery options. 

Buying mass-produced raw materials anywhere in the world and having them assembled elsewhere is not in line with our approach to sustainability. Natural fibres are exclusively sourced from family-owned companies which guarantee mulesing free wool and kbT compliance. Our blankets are made in the capital of wool, the Italian municipality of Biella, before they are intricately embroidered in Germany. We carefully select our fabrics, yarns, and production processes and are in constant dialogue with our producers and suppliers. We work with established craftsmen who have often refined their craft over decades; in this way we aim to support traditional local crafts and protect their expertise in craftsmanship which has been transferred from generation to generation. 

All raw materials are processed with as little CO₂ emission as possible and reach our company in Germany via short trade routes, where they are assembled in an environment-friendly manner and, in some cases, by people with disabilities.

Szenebild einer Kaschmir Ziegenherde, die in den Weiten der Mongolischen Steppe grast.

Unser Anspruch, unsere Mission

Shopkeeper sells handmade accessories for people and dogs in the premium sector. A timeless and stylish design combined with subtle details gives each product an individual character. The company is characterized by uncompromising functionality combined with sustainably produced and high-quality materials.

At the same time as our founding idea, we faced the challenge of categorically excluding the purchase of raw materials from impenetrable markets for mass production. Purchasing materials of average quality produced in huge quantities somewhere in the world, putting them together again elsewhere and not being able to establish our own quality assurance and proximity to the production facilities neither corresponds to the demands we place on ourselves nor to a sustainable concept.

The wool used in our products, whether cashmere merino or alpaca wool, comes from sustainably producing companies for which mulesing is completely excluded. The raw materials for our dog cushions are OEKO-TEX STANDARD 100 certified, and we make the inlay from recycled polyester. We source all fabrics and wool fabrics exclusively from traditional manufacturing companies in Biella, Italy. The city is considered the “wool capital” and we maintain a very close relationship with our local producers, who advise us with centuries-old expertise. This is how we support local crafts.

Fairtrade – for us, is by no means a “one-sided undertaking”. We ensure appropriate pay for our producers' employees and skilled workers, support production that is as climate-neutral as possible and can offer high-quality products in sufficient quantities at a reasonable price. Of course, the quality of the material also determines the price of the end product. However, the quality and longevity of our products is the image that we want to convey to the outside world. There will therefore be no image pricing at Shopkeeper.

All raw materials are prepared for delivery with the lowest possible CO2 emissions and reach our company in Germany via short trade routes.

Here they are made and put together in a climate-neutral manner and partly by people with disabilities. Our packaging is FSC certified and we offer the DHLGoGreen service for shipping. We hope to be able to transfer our sustainable founding idea to our customers. Elegance and style can certainly be sustainable.

Alte Nähmaschine

Quality for your furry friend

Our creations for your friend are not only soft and cosy, but also hard-wearing, durable, and easy to care for. Exquisite style combinations make each of our dog accessories unique.